Blue Shield

Blue Shield of California knew it wanted to reach a new audience via podcast but didn’t know where to start. We jumped in with naming and branding—giving the show a brand completely its own—then moved into episode editing and promotion on social and web, even creating a special mini webinar series for the show on YouTube.

Carlos Serrano, Creative Director ● Aries Wan, Art Director ● Hannah Kneeland, Writer

CLIENTS

American Foundation for Suicide Prevention

• Bloomberg Media

• Blue Shield of California

• Bristol Myers Squibb

• Cisco

• Dell

• Deloitte

• Google

• Hospital for Special Surgery

• Nationwide

• Qualcomm

• Quizlet

• Samsung

• Waze

• YouTube

• American Foundation for Suicide Prevention • Bloomberg Media • Blue Shield of California • Bristol Myers Squibb • Cisco • Dell • Deloitte • Google • Hospital for Special Surgery • Nationwide • Qualcomm • Quizlet • Samsung • Waze • YouTube •